Who has got the gift of the gab – the North or South?

Now, we all know that Northerners and Southerners have their differences. It’s no use pretending otherwise. Up north it’s all gravy on chips and down south it’s sushi and sake. Confidence and swagger on one side and timidity and reticence on the other. Right?

Funnily enough, our latest piece of research on the negotiating habits of Brits has revealed that there’s another thing that makes Northerners and Southerners very different. It turns out that when it comes to bargaining power, those from the North have the upper hand. Nearly two thirds (61%) of the nation are more worried about their household bills this year than they were last year, and cite not being able to reach the right people (55%), not having the time (33%) and feeling bamboozled by jargon (30%) as tough obstacles.

But despite this,  Northerners are still more comfortable bartering. A quarter of Southerners told us that trying to get a good deal made them feel “powerless,” and 50% of said they lacked the time to put their powers of persuasion into action anyway. In contrast, only 15% of those from the North experience the same feeling of powerlessness, and just a third told us that time pressures stopped them from getting a better deal. Looks like Southerners get confused more easily, too; 62% of them admitted that when they do spot a great deal or discount, they find them too confusing to act on it.

Perhaps those from the South would benefit from taking a leaf out of the average Northerners’ book, but if that seems too much like admitting defeat, remember that Incahoot takes on the utility giants for you, and all you have to do to take advantage is sign-up here!